Contents of students’ social representations of image of adviser

Abstract

Contents of social representations of the image manager, system requirements re­flect the qualities of the person and act as a basis for evaluation of the real leader, his management activities, effectiveness, professionalism and competence. Contents of social representations of the image head designs image in the minds of the head that combines knowledge of managerial experience and individual interaction. Reconstruc­tion of the content reflects the requirement — motivational characteristics of the subject.